Since its founding in 2011 Badlands has become the largest for-hire carrier of crude oil in the United States thanks to a dedicated team of professional drivers, owner operators, operations leaders and support professionals working toward the same goal – being the carrier our customers can depend on. We're proud of how far we've come, but we aren't finished. We want to be the best, most reliable carrier for our customers with the best drivers, the best people and the best equipment.
The future of Badlands is not about growth for the sake of being bigger. It's about becoming better as we grow. That means continuing to invest in our people, equipment and technology. It means strengthening the systems that allow us to operate safely and efficiently at scale. It means developing our leaders, creating opportunities for our employees and drivers, and building an organization capable of growing without losing the accountability and personal ownership that got us here.
It also means continuing to listen—to our customers, our drivers and the people closest to the work—and being willing to change when there is a better way forward.
We will pursue new opportunities, enter new markets when they make sense, and continue building the capacity and expertise to solve increasingly complex transportation challenges. But no matter how large our footprint becomes, our commitment remains the same: do the right thing, take care of our customers and our people, and deliver the safe, reliable service that has brought us to this point.
